Category leaderboard
DEO/PERFUME — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 18 brands measured · category Trust 0
As of Aug ’26, FOGG leads DEO/PERFUME on Buying Intent among 18 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksDEO/PERFUME leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | FOGG | 83 | 90 | 96 |
| 2 | YARDLEY | 67 | 45 | 60 |
| 3 | CHARLIE | 58 | 24 | 47 |
| 4 | BELLA VITA | 31 | 53 | 46 |
| 5 | WILD STONE | 50 | 11 | 40 |
| 6 | DENVER | 19 | 30 | 27 |
| 7 | VILLAIN | — | 27 | 16 |
| 8 | FA | 8 | 14 | 12 |
| 9 | REXONA | 21 | 3 | 10 |
| 10 | ENVY | 10 | 3 | 7 |
| 11 | RENEE | 4 | 4 | 4 |
| 12 | AXE | 6 | 1 | 4 |
| 13 | ENGAGE | 2 | 3 | 3 |
| 14 | POLICE | 2 | 3 | 3 |
| 15 | WILLIAM | 4 | — | 2 |
| 16 | SECRET PERFUMES | — | 2 | 2 |
| 17 | LAANI | 2 | — | 1 |
| 18 | VICTORIA'S SECRET | 1 | — | 0 |