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DEO/PERFUME — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 17 brands measured

As of Sep ’26, PARK AVENUE leads DEO/PERFUME on Buying Intent among 17 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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DEO/PERFUME leaderboard

#	Brand	Trust	Desire	Buying Intent
1	PARK AVENUE	88.61	69.20	89.24
2	BELLA VITA	28.37	116.30	80.19
3	WILD STONE	84.07	50.91	74.25
4	FOGG	29.73	55.20	43.14
5	DENVER	50.78	6.61	33.12
6	YARDLEY	32.84	20.09	29.86
7	CHARLIE	14.03	8.24	13.09
8	ZUDIO	9.07	3.09	7.28
9	POLICE	7.64	3.17	6.20
10	ENVY	5.10	1.06	3.22
11	REXONA	3.83	—	1.93
12	SET WET	—	3.17	1.93
13	NIVEA	3.83	0.84	1.88
14	FA	2.04	—	1.03
15	VILLAIN	2.04	—	1.03
16	AXE	1.15	0.84	0.88
17	CHEMIST AT PLAY	—	0.84	0.52