DEO/PERFUME
ENVY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 10th of 17 in DEO/PERFUME
Buying Intent
3.22
10th in category
Brand Trust
5.10
index value
Brand Desire
1.06
index value
As of Sep ’26, ENVY records a Buying Intent index of 3.22, placing it 10th of 17 brands measured in DEO/PERFUME. Its Brand Trust index reads 5.10 and Brand Desire 1.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 32.44 | 14.58 | 27.01 |
| Nov ’25 | 39.78 | 22.54 | 34.80 |
| Dec ’25 | 51.17 | 114.08 | 81.64 |
| Jan ’26 | 104.36 | 65.37 | 96.52 |
| Feb ’26 | 98.47 | 180.30 | 156.15 |
| Mar ’26 | 80.96 | 88.19 | 89.72 |
| Apr ’26 | 15.09 | 10.47 | 14.59 |
| May ’26 | 29.05 | 24.74 | 29.37 |
| Jun ’26 | 14.68 | 42.58 | 45.04 |
| Jul ’26 | 12.99 | 32.32 | 26.00 |
| Aug ’26 | 9.85 | 3.06 | 6.85 |
| Sep ’26 | 5.10 | 1.06 | 3.22 |