DEO/PERFUME
ENVY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 10th of 18 in DEO/PERFUME
Buying Intent
7
10th in category
Brand Trust
10
index value
Brand Desire
3
index value
As of Aug ’26, ENVY records a Buying Intent index of 7, placing it 10th of 18 brands measured in DEO/PERFUME. Its Brand Trust index reads 10 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 48 | 22 | 39 |
| Oct ’25 | 32 | 15 | 27 |
| Nov ’25 | 40 | 22 | 35 |
| Dec ’25 | 51 | 114 | 82 |
| Jan ’26 | 104 | 65 | 96 |
| Feb ’26 | 98 | 180 | 156 |
| Mar ’26 | 81 | 88 | 90 |
| Apr ’26 | 15 | 10 | 15 |
| May ’26 | 29 | 25 | 29 |
| Jun ’26 | 15 | 43 | 45 |
| Jul ’26 | 13 | 32 | 26 |
| Aug ’26 | 10 | 3 | 7 |