DEO/PERFUME
FOGG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 18 in DEO/PERFUME
Buying Intent
96
1st in category
Brand Trust
83
index value
Brand Desire
90
index value
As of Aug ’26, FOGG records a Buying Intent index of 96, placing it 1st of 18 brands measured in DEO/PERFUME. Its Brand Trust index reads 83 and Brand Desire 90. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 179 | 270 | 250 |
| Oct ’25 | 142 | 110 | 139 |
| Nov ’25 | 239 | 202 | 247 |
| Dec ’25 | 241 | 314 | 310 |
| Jan ’26 | 215 | 235 | 253 |
| Feb ’26 | 185 | 360 | 306 |
| Mar ’26 | 60 | 218 | 145 |
| Apr ’26 | 134 | 223 | 199 |
| May ’26 | 128 | 127 | 141 |
| Jun ’26 | 190 | 165 | 191 |
| Jul ’26 | 60 | 35 | 53 |
| Aug ’26 | 83 | 90 | 96 |