DEO/PERFUME
FOGG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 17 in DEO/PERFUME
Buying Intent
43.14
4th in category
Brand Trust
29.73
index value
Brand Desire
55.20
index value
As of Sep ’26, FOGG records a Buying Intent index of 43.14, placing it 4th of 17 brands measured in DEO/PERFUME. Its Brand Trust index reads 29.73 and Brand Desire 55.20. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 141.50 | 109.86 | 139.14 |
| Nov ’25 | 238.97 | 202.47 | 246.83 |
| Dec ’25 | 240.65 | 314.31 | 310.10 |
| Jan ’26 | 215.06 | 235.26 | 253.38 |
| Feb ’26 | 184.57 | 360.21 | 305.61 |
| Mar ’26 | 60.24 | 218.19 | 145.18 |
| Apr ’26 | 134.37 | 223.42 | 199.22 |
| May ’26 | 123.49 | 121.03 | 136.05 |
| Jun ’26 | 186.34 | 165.29 | 188.99 |
| Jul ’26 | 62.21 | 68.25 | 72.91 |
| Aug ’26 | 83.30 | 89.87 | 96.32 |
| Sep ’26 | 29.73 | 55.20 | 43.14 |