DEO/PERFUME
CHARLIE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 17 in DEO/PERFUME
Buying Intent
13.09
7th in category
Brand Trust
14.03
index value
Brand Desire
8.24
index value
As of Sep ’26, CHARLIE records a Buying Intent index of 13.09, placing it 7th of 17 brands measured in DEO/PERFUME. Its Brand Trust index reads 14.03 and Brand Desire 8.24. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 12.22 | 8.82 | 15.36 |
| Jul ’25 | — | 0.97 | 0.59 |
| Sep ’25 | 7.73 | 8.95 | 9.37 |
| Oct ’25 | 15.18 | 30.25 | 26.57 |
| Nov ’25 | 9.83 | 2.00 | 6.70 |
| Dec ’25 | 14.42 | 12.52 | 15.73 |
| Apr ’26 | 1.33 | 17.95 | 13.05 |
| May ’26 | 2.80 | 9.24 | 7.55 |
| Jun ’26 | 11.88 | 11.03 | 17.04 |
| Jul ’26 | 22.09 | 21.84 | 23.93 |
| Aug ’26 | 14.73 | 21.91 | 20.40 |
| Sep ’26 | 14.03 | 8.24 | 13.09 |