DEO/PERFUME
CHARLIE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 18 in DEO/PERFUME
Buying Intent
47
3rd in category
Brand Trust
58
index value
Brand Desire
24
index value
As of Aug ’26, CHARLIE records a Buying Intent index of 47, placing it 3rd of 18 brands measured in DEO/PERFUME. Its Brand Trust index reads 58 and Brand Desire 24. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 2 | 4 | 4 |
| Jun ’25 | 12 | 9 | 15 |
| Jul ’25 | — | 1 | 1 |
| Sep ’25 | 8 | 9 | 9 |
| Oct ’25 | 15 | 30 | 27 |
| Nov ’25 | 10 | 2 | 7 |
| Dec ’25 | 14 | 12 | 16 |
| Apr ’26 | 1 | 18 | 13 |
| May ’26 | 3 | 9 | 8 |
| Jun ’26 | 12 | 11 | 17 |
| Jul ’26 | 22 | 22 | 24 |
| Aug ’26 | 58 | 24 | 47 |