DEO/PERFUME
PARK AVENUE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 16th of 17 in DEO/PERFUME
Buying Intent
1
16th in category
Brand Trust
1
index value
Brand Desire
2
index value
As of Jul ’26, PARK AVENUE records a Buying Intent index of 1, placing it 16th of 17 brands measured in DEO/PERFUME. Its Brand Trust index reads 1 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 130 | 185 | 177 |
| Jul ’25 | 145 | 136 | 155 |
| Aug ’25 | 142 | 236 | 211 |
| Sep ’25 | 128 | 265 | 217 |
| Oct ’25 | 61 | 62 | 64 |
| Nov ’25 | 104 | 184 | 160 |
| Dec ’25 | 95 | 82 | 104 |
| Jan ’26 | 188 | 153 | 180 |
| Feb ’26 | 132 | 148 | 154 |
| Apr ’26 | — | 2 | 1 |
| May ’26 | — | 6 | 4 |
| Jul ’26 | 1 | 2 | 1 |