DEO/PERFUME
PARK AVENUE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 19 in DEO/PERFUME
Buying Intent
94
2nd in category
Brand Trust
62
index value
Brand Desire
110
index value
As of Aug ’26, PARK AVENUE records a Buying Intent index of 94, placing it 2nd of 19 brands measured in DEO/PERFUME. Its Brand Trust index reads 62 and Brand Desire 110. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 128 | 265 | 217 |
| Oct ’25 | 61 | 62 | 64 |
| Nov ’25 | 104 | 184 | 160 |
| Dec ’25 | 95 | 82 | 104 |
| Jan ’26 | 188 | 153 | 180 |
| Feb ’26 | 132 | 148 | 154 |
| Mar ’26 | 103 | 134 | 123 |
| Apr ’26 | 130 | 139 | 150 |
| May ’26 | 77 | 142 | 119 |
| Jun ’26 | 113 | 106 | 120 |
| Jul ’26 | 118 | 65 | 102 |
| Aug ’26 | 62 | 110 | 94 |