DEO/PERFUME
PARK AVENUE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 17 in DEO/PERFUME
Buying Intent
89.24
1st in category
Brand Trust
88.61
index value
Brand Desire
69.20
index value
As of Sep ’26, PARK AVENUE records a Buying Intent index of 89.24, placing it 1st of 17 brands measured in DEO/PERFUME. Its Brand Trust index reads 88.61 and Brand Desire 69.20. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 60.85 | 62.52 | 63.61 |
| Nov ’25 | 103.88 | 183.45 | 159.97 |
| Dec ’25 | 95.22 | 82.51 | 104.13 |
| Jan ’26 | 188.01 | 153.10 | 180.44 |
| Feb ’26 | 132.42 | 147.51 | 153.78 |
| Mar ’26 | 103.28 | 133.47 | 123.11 |
| Apr ’26 | 130.32 | 139.15 | 150.47 |
| May ’26 | 77.19 | 141.97 | 118.95 |
| Jun ’26 | 113.06 | 106.36 | 120.21 |
| Jul ’26 | 117.86 | 65.27 | 101.53 |
| Aug ’26 | 61.91 | 110.22 | 94.08 |
| Sep ’26 | 88.61 | 69.20 | 89.24 |