DEO/PERFUME
YARDLEY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 17 in DEO/PERFUME
Buying Intent
29.86
6th in category
Brand Trust
32.84
index value
Brand Desire
20.09
index value
As of Sep ’26, YARDLEY records a Buying Intent index of 29.86, placing it 6th of 17 brands measured in DEO/PERFUME. Its Brand Trust index reads 32.84 and Brand Desire 20.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 6.87 | 8.31 | 7.49 |
| Nov ’25 | 46.66 | 27.66 | 41.47 |
| Dec ’25 | 20.31 | 33.17 | 29.85 |
| Jan ’26 | 88.91 | 29.25 | 66.89 |
| Feb ’26 | 30.33 | 47.99 | 44.26 |
| Mar ’26 | 10.23 | 7.93 | 10.06 |
| Apr ’26 | 76.36 | 8.33 | 31.06 |
| May ’26 | 9.04 | — | 4.54 |
| Jun ’26 | 11.53 | 2.18 | 6.13 |
| Jul ’26 | 6.46 | 27.42 | 19.63 |
| Aug ’26 | 67.01 | 44.98 | 59.82 |
| Sep ’26 | 32.84 | 20.09 | 29.86 |