DEO/PERFUME
YARDLEY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 18 in DEO/PERFUME
Buying Intent
60
2nd in category
Brand Trust
67
index value
Brand Desire
45
index value
As of Aug ’26, YARDLEY records a Buying Intent index of 60, placing it 2nd of 18 brands measured in DEO/PERFUME. Its Brand Trust index reads 67 and Brand Desire 45. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 50 | 28 | 40 |
| Oct ’25 | 7 | 8 | 8 |
| Nov ’25 | 47 | 28 | 42 |
| Dec ’25 | 20 | 33 | 30 |
| Jan ’26 | 89 | 29 | 67 |
| Feb ’26 | 30 | 48 | 44 |
| Mar ’26 | 10 | 8 | 10 |
| Apr ’26 | 76 | 8 | 31 |
| May ’26 | 9 | — | 4 |
| Jun ’26 | 12 | 2 | 6 |
| Jul ’26 | 6 | 27 | 20 |
| Aug ’26 | 67 | 45 | 60 |