DEO/PERFUME
WILD STONE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 18 in DEO/PERFUME
Buying Intent
40
5th in category
Brand Trust
50
index value
Brand Desire
11
index value
As of Aug ’26, WILD STONE records a Buying Intent index of 40, placing it 5th of 18 brands measured in DEO/PERFUME. Its Brand Trust index reads 50 and Brand Desire 11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 10 | 6 | 13 |
| Oct ’25 | 10 | 1 | 6 |
| Nov ’25 | 23 | 51 | 39 |
| Dec ’25 | 5 | 39 | 24 |
| Jan ’26 | 13 | 6 | 10 |
| Feb ’26 | 141 | 322 | 255 |
| Mar ’26 | 47 | 80 | 70 |
| Apr ’26 | 92 | 57 | 79 |
| May ’26 | 2 | 5 | 4 |
| Jun ’26 | 36 | 84 | 68 |
| Jul ’26 | 36 | 7 | 26 |
| Aug ’26 | 50 | 11 | 40 |