DEO/PERFUME
WILD STONE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 17 in DEO/PERFUME
Buying Intent
74.25
3rd in category
Brand Trust
84.07
index value
Brand Desire
50.91
index value
As of Sep ’26, WILD STONE records a Buying Intent index of 74.25, placing it 3rd of 17 brands measured in DEO/PERFUME. Its Brand Trust index reads 84.07 and Brand Desire 50.91. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 9.67 | 1.23 | 5.64 |
| Nov ’25 | 22.71 | 50.66 | 39.44 |
| Dec ’25 | 4.88 | 38.68 | 24.44 |
| Jan ’26 | 13.44 | 5.56 | 10.19 |
| Feb ’26 | 140.92 | 321.81 | 254.92 |
| Mar ’26 | 46.65 | 80.32 | 70.10 |
| Apr ’26 | 91.88 | 56.59 | 78.82 |
| May ’26 | 2.24 | 4.63 | 3.96 |
| Jun ’26 | 27.99 | 20.02 | 27.50 |
| Jul ’26 | 36.29 | 4.61 | 24.67 |
| Aug ’26 | 50.31 | 11.21 | 42.94 |
| Sep ’26 | 84.07 | 50.91 | 74.25 |