DEO/PERFUME
REXONA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 11th of 17 in DEO/PERFUME
Buying Intent
1.93
11th in category
Brand Trust
3.83
index value
Brand Desire
—
index value
As of Sep ’26, REXONA records a Buying Intent index of 1.93, placing it 11th of 17 brands measured in DEO/PERFUME. Its Brand Trust index reads 3.83 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 3.19 | 4.44 | 5.09 |
| May ’26 | 16.98 | 14.53 | 16.64 |
| Jun ’26 | 14.06 | 7.01 | 10.43 |
| Jul ’26 | — | 1.75 | 1.07 |
| Aug ’26 | 3.69 | — | 1.87 |
| Sep ’26 | 3.83 | — | 1.93 |