DEO/PERFUME
REXONA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 9th of 18 in DEO/PERFUME
Buying Intent
10
9th in category
Brand Trust
21
index value
Brand Desire
3
index value
As of Aug ’26, REXONA records a Buying Intent index of 10, placing it 9th of 18 brands measured in DEO/PERFUME. Its Brand Trust index reads 21 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 41 | 26 | 36 |
| Apr ’26 | 5 | 14 | 13 |
| May ’26 | 62 | 26 | 47 |
| Jun ’26 | 51 | 12 | 35 |
| Jul ’26 | 4 | 9 | 7 |
| Aug ’26 | 21 | 3 | 10 |