DEO/PERFUME
NIVEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 13th of 17 in DEO/PERFUME
Buying Intent
2
13th in category
Brand Trust
4
index value
Brand Desire
1
index value
As of Sep ’26, NIVEA records a Buying Intent index of 2, placing it 13th of 17 brands measured in DEO/PERFUME. Its Brand Trust index reads 4 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 4 | 2 |
| Oct ’25 | — | 4 | 2 |
| Apr ’26 | 3 | — | 1 |
| Jun ’26 | 2 | 3 | 3 |
| Jul ’26 | — | 2 | 1 |
| Sep ’26 | 4 | 1 | 2 |