DEO/PERFUME
AXE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 12th of 18 in DEO/PERFUME
Buying Intent
4
12th in category
Brand Trust
6
index value
Brand Desire
1
index value
As of Aug ’26, AXE records a Buying Intent index of 4, placing it 12th of 18 brands measured in DEO/PERFUME. Its Brand Trust index reads 6 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 10 | 2 | 7 |
| Sep ’25 | 9 | — | 4 |
| Oct ’25 | 27 | 10 | 21 |
| Nov ’25 | 1 | 2 | 2 |
| Jan ’26 | 4 | 3 | 4 |
| Feb ’26 | 6 | — | 3 |
| Mar ’26 | 4 | 8 | 8 |
| Apr ’26 | 13 | 18 | 15 |
| May ’26 | — | 5 | 3 |
| Jun ’26 | 11 | 8 | 11 |
| Jul ’26 | 4 | 7 | 6 |
| Aug ’26 | 6 | 1 | 4 |