DEO/PERFUME
AXE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 8th of 16 in DEO/PERFUME
Buying Intent
11
8th in category
Brand Trust
11
index value
Brand Desire
8
index value
As of Jun ’26, AXE records a Buying Intent index of 11, placing it 8th of 16 brands measured in DEO/PERFUME. Its Brand Trust index reads 11 and Brand Desire 8. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 7 | 3 | 6 |
| Jul ’25 | 9 | 4 | 7 |
| Aug ’25 | 10 | 2 | 7 |
| Sep ’25 | 9 | — | 4 |
| Oct ’25 | 27 | 10 | 21 |
| Nov ’25 | 1 | 2 | 2 |
| Jan ’26 | 4 | 3 | 4 |
| Feb ’26 | 6 | — | 3 |
| Mar ’26 | 4 | 8 | 8 |
| Apr ’26 | 13 | 18 | 15 |
| May ’26 | — | 5 | 3 |
| Jun ’26 | 11 | 8 | 11 |