DEO/PERFUME
AXE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 16th of 17 in DEO/PERFUME
Buying Intent
0.88
16th in category
Brand Trust
1.15
index value
Brand Desire
0.84
index value
As of Sep ’26, AXE records a Buying Intent index of 0.88, placing it 16th of 17 brands measured in DEO/PERFUME. Its Brand Trust index reads 1.15 and Brand Desire 0.84. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 8.66 | — | 4.37 |
| Oct ’25 | 27.37 | 9.75 | 20.93 |
| Nov ’25 | 1.21 | 2.40 | 2.40 |
| Jan ’26 | 4.03 | 3.34 | 4.07 |
| Feb ’26 | 5.99 | — | 3.03 |
| Mar ’26 | 3.92 | 8.45 | 7.98 |
| Apr ’26 | 12.86 | 17.88 | 15.43 |
| May ’26 | — | 5.11 | 3.13 |
| Jun ’26 | 11.05 | 7.66 | 10.65 |
| Jul ’26 | 3.95 | 6.71 | 6.25 |
| Aug ’26 | 6.16 | 0.82 | 4.13 |
| Sep ’26 | 1.15 | 0.84 | 0.88 |