DEO/PERFUME
POLICE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 9th of 17 in DEO/PERFUME
Buying Intent
6.20
9th in category
Brand Trust
7.64
index value
Brand Desire
3.17
index value
As of Sep ’26, POLICE records a Buying Intent index of 6.20, placing it 9th of 17 brands measured in DEO/PERFUME. Its Brand Trust index reads 7.64 and Brand Desire 3.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 1.00 | 0.61 |
| Jun ’25 | 2.13 | 1.10 | 1.50 |
| Sep ’25 | 4.74 | 3.12 | 5.00 |
| Oct ’25 | 4.12 | 6.88 | 6.78 |
| Nov ’25 | 2.42 | 3.33 | 3.87 |
| Apr ’26 | 6.65 | — | 3.35 |
| May ’26 | — | 3.48 | 2.12 |
| Jun ’26 | 3.20 | 2.65 | 3.23 |
| Jul ’26 | — | 4.36 | 2.66 |
| Aug ’26 | 1.97 | 3.26 | 2.99 |
| Sep ’26 | 7.64 | 3.17 | 6.20 |