DEO/PERFUME
FA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 14th of 17 in DEO/PERFUME
Buying Intent
1.03
14th in category
Brand Trust
2.04
index value
Brand Desire
—
index value
As of Sep ’26, FA records a Buying Intent index of 1.03, placing it 14th of 17 brands measured in DEO/PERFUME. Its Brand Trust index reads 2.04 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 2.98 | 1.23 | 2.25 |
| Mar ’26 | 1.96 | — | 0.99 |
| Jul ’26 | 1.05 | 3.91 | 3.35 |
| Aug ’26 | 7.55 | 14.25 | 11.72 |
| Sep ’26 | 2.04 | — | 1.03 |