DEO/PERFUME
FA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 8th of 18 in DEO/PERFUME
Buying Intent
12
8th in category
Brand Trust
8
index value
Brand Desire
14
index value
As of Aug ’26, FA records a Buying Intent index of 12, placing it 8th of 18 brands measured in DEO/PERFUME. Its Brand Trust index reads 8 and Brand Desire 14. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 3 | 1 | 2 |
| Mar ’26 | 2 | — | 1 |
| Jul ’26 | 1 | 4 | 3 |
| Aug ’26 | 8 | 14 | 12 |