DEO/PERFUME
FA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 13th of 17 in DEO/PERFUME
Buying Intent
3
13th in category
Brand Trust
1
index value
Brand Desire
4
index value
As of Jul ’26, FA records a Buying Intent index of 3, placing it 13th of 17 brands measured in DEO/PERFUME. Its Brand Trust index reads 1 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 3 | 1 | 2 |
| Mar ’26 | 2 | — | 1 |
| Jul ’26 | 1 | 4 | 3 |