DEO/PERFUME
ZUDIO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 8th of 17 in DEO/PERFUME
Buying Intent
7.28
8th in category
Brand Trust
9.07
index value
Brand Desire
3.09
index value
As of Sep ’26, ZUDIO records a Buying Intent index of 7.28, placing it 8th of 17 brands measured in DEO/PERFUME. Its Brand Trust index reads 9.07 and Brand Desire 3.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 2.32 | 1.42 |
| Aug ’25 | 4.84 | 18.86 | 13.14 |
| Sep ’25 | 2.47 | — | 1.25 |
| Mar ’26 | 13.07 | 4.60 | 15.69 |
| Apr ’26 | 30.43 | 23.29 | 33.08 |
| May ’26 | 33.26 | 16.81 | 28.97 |
| Jun ’26 | 21.64 | 6.61 | 17.48 |
| Jul ’26 | 1.05 | 39.86 | 23.27 |
| Aug ’26 | 9.60 | 4.60 | 8.31 |
| Sep ’26 | 9.07 | 3.09 | 7.28 |