DEO/PERFUME
VILLAIN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 18 in DEO/PERFUME
Buying Intent
16
7th in category
Brand Trust
—
index value
Brand Desire
27
index value
As of Aug ’26, VILLAIN records a Buying Intent index of 16, placing it 7th of 18 brands measured in DEO/PERFUME. Its Brand Trust index reads — and Brand Desire 27. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 6 | — | 3 |
| Oct ’25 | 2 | 2 | 2 |
| Nov ’25 | 4 | — | 2 |
| Dec ’25 | — | 3 | 2 |
| Jun ’26 | 7 | — | 3 |
| Jul ’26 | 2 | 8 | 6 |
| Aug ’26 | — | 27 | 16 |