DEO/PERFUME
VILLAIN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 14th of 17 in DEO/PERFUME
Buying Intent
1.03
14th in category
Brand Trust
2.04
index value
Brand Desire
—
index value
As of Sep ’26, VILLAIN records a Buying Intent index of 1.03, placing it 14th of 17 brands measured in DEO/PERFUME. Its Brand Trust index reads 2.04 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 6.22 | — | 3.16 |
| Oct ’25 | 1.49 | 1.85 | 1.88 |
| Nov ’25 | 3.63 | — | 1.83 |
| Dec ’25 | — | 3.36 | 2.05 |
| Jun ’26 | 6.67 | — | 3.37 |
| Jul ’26 | 2.11 | 7.95 | 5.80 |
| Aug ’26 | 3.69 | 27.52 | 17.41 |
| Sep ’26 | 2.04 | — | 1.03 |