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SHAMPOO — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 15 brands measured

As of Sep ’26, DOVE leads SHAMPOO on Buying Intent among 15 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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SHAMPOO leaderboard

#	Brand	Trust	Desire	Buying Intent
1	DOVE	107.61	168.35	148.69
2	SUNSILK	82.46	173.02	142.96
3	L'OREAL	161.18	48.01	115.11
4	PILGRIM	12.39	164.04	89.42
5	PANTENE	70.44	33.01	52.85
6	GARNIER	34.70	30.07	36.07
7	MAMAEARTH	27.86	24.31	29.55
8	WOW SKIN SCIENCE	15.10	34.95	29.06
9	CLINIC PLUS	30.66	18.74	27.74
10	HEAD & SHOULDERS	5.88	25.77	18.65
11	TRESEMME	16.17	7.56	13.80
12	NATURALI	22.65	—	12.60
13	AMWAY	—	2.53	1.55
14	CHIK	1.53	1.06	0.63
15	LOVE BEAUTY AND PLANET	—	0.84	0.52