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SHAMPOO — Brand Buying Intent in India

India’s Buying Intent Index · Aug ’26 · 13 brands measured · category Trust 1

As of Aug ’26, L'OREAL leads SHAMPOO on Buying Intent among 13 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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SHAMPOO leaderboard

#	Brand	Trust	Desire	Buying Intent
1	L'OREAL	223	76	167
2	MAMAEARTH	72	60	75
3	SUNSILK	67	62	72
4	DOVE	24	56	46
5	CLINIC PLUS	29	39	38
6	WOW SKIN SCIENCE	48	22	37
7	PILGRIM	20	40	35
8	PANTENE	32	22	32
9	TRESEMME	6	32	23
10	CHIK	35	2	21
11	HEAD & SHOULDERS	4	11	9
12	NATURALI	15	—	8
13	VLCC	—	1	0