SHAMPOO
HEAD & SHOULDERS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 11th of 13 in SHAMPOO
Buying Intent
9
11th in category
Brand Trust
4
index value
Brand Desire
11
index value
As of Aug ’26, HEAD & SHOULDERS records a Buying Intent index of 9, placing it 11th of 13 brands measured in SHAMPOO. Its Brand Trust index reads 4 and Brand Desire 11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 28 | 49 | 43 |
| Oct ’25 | 46 | 12 | 32 |
| Nov ’25 | 13 | 35 | 25 |
| Dec ’25 | 15 | — | 8 |
| Jan ’26 | 31 | 53 | 44 |
| Feb ’26 | 38 | 3 | 23 |
| Mar ’26 | 4 | 7 | 8 |
| Apr ’26 | 26 | 3 | 21 |
| May ’26 | 1 | 7 | 6 |
| Jun ’26 | 4 | 3 | 4 |
| Jul ’26 | 15 | 50 | 39 |
| Aug ’26 | 4 | 11 | 9 |