SHAMPOO
HEAD & SHOULDERS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 10th of 15 in SHAMPOO
Buying Intent
18.65
10th in category
Brand Trust
5.88
index value
Brand Desire
25.77
index value
As of Sep ’26, HEAD & SHOULDERS records a Buying Intent index of 18.65, placing it 10th of 15 brands measured in SHAMPOO. Its Brand Trust index reads 5.88 and Brand Desire 25.77. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 46.23 | 12.28 | 32.49 |
| Nov ’25 | 13.09 | 35.35 | 25.11 |
| Dec ’25 | 15.43 | — | 7.69 |
| Jan ’26 | 30.58 | 52.76 | 44.05 |
| Feb ’26 | 37.99 | 3.30 | 22.83 |
| Mar ’26 | 4.18 | 6.71 | 8.39 |
| Apr ’26 | 26.09 | 2.63 | 20.81 |
| May ’26 | 1.12 | 6.95 | 5.87 |
| Jun ’26 | 4.00 | 2.60 | 4.03 |
| Jul ’26 | 15.39 | 49.77 | 38.68 |
| Aug ’26 | 3.69 | 11.21 | 8.71 |
| Sep ’26 | 5.88 | 25.77 | 18.65 |