SHAMPOO
PANTENE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 15 in SHAMPOO
Buying Intent
52.85
5th in category
Brand Trust
70.44
index value
Brand Desire
33.01
index value
As of Sep ’26, PANTENE records a Buying Intent index of 52.85, placing it 5th of 15 brands measured in SHAMPOO. Its Brand Trust index reads 70.44 and Brand Desire 33.01. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 17.66 | 15.62 | 18.96 |
| Sep ’25 | 72.38 | 42.13 | 64.09 |
| Oct ’25 | 70.05 | 82.67 | 87.56 |
| Nov ’25 | 50.57 | 26.80 | 42.87 |
| Jan ’26 | — | 4.17 | 2.55 |
| Mar ’26 | 2.61 | 4.60 | 4.97 |
| Apr ’26 | 62.65 | 9.62 | 39.66 |
| May ’26 | 8.61 | 5.39 | 7.95 |
| Jun ’26 | 45.62 | 18.96 | 32.28 |
| Jul ’26 | 58.80 | 95.46 | 86.07 |
| Aug ’26 | 32.13 | 21.99 | 31.77 |
| Sep ’26 | 70.44 | 33.01 | 52.85 |