SHAMPOO
DOVE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 15 in SHAMPOO
Buying Intent
148.69
1st in category
Brand Trust
107.61
index value
Brand Desire
168.35
index value
As of Sep ’26, DOVE records a Buying Intent index of 148.69, placing it 1st of 15 brands measured in SHAMPOO. Its Brand Trust index reads 107.61 and Brand Desire 168.35. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 77.29 | 63.66 | 77.10 |
| Nov ’25 | 99.04 | 67.38 | 93.53 |
| Dec ’25 | 36.09 | 10.23 | 17.45 |
| Jan ’26 | 75.02 | 137.92 | 120.25 |
| Feb ’26 | 24.53 | 101.78 | 71.97 |
| Mar ’26 | 41.29 | 51.00 | 50.37 |
| Apr ’26 | 107.45 | 56.45 | 92.99 |
| May ’26 | 58.36 | 89.11 | 83.40 |
| Jun ’26 | 137.57 | 71.76 | 117.47 |
| Jul ’26 | 39.12 | 66.01 | 58.20 |
| Aug ’26 | 36.21 | 55.75 | 51.85 |
| Sep ’26 | 107.61 | 168.35 | 148.69 |