SHAMPOO
DOVE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 13 in SHAMPOO
Buying Intent
116
3rd in category
Brand Trust
137
index value
Brand Desire
70
index value
As of Jun ’26, DOVE records a Buying Intent index of 116, placing it 3rd of 13 brands measured in SHAMPOO. Its Brand Trust index reads 137 and Brand Desire 70. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 63 | 109 | 97 |
| Aug ’25 | 72 | 113 | 104 |
| Sep ’25 | 85 | 161 | 139 |
| Oct ’25 | 77 | 64 | 77 |
| Nov ’25 | 99 | 67 | 94 |
| Dec ’25 | 36 | 10 | 18 |
| Jan ’26 | 75 | 138 | 120 |
| Feb ’26 | 24 | 102 | 72 |
| Mar ’26 | 41 | 51 | 50 |
| Apr ’26 | 108 | 56 | 93 |
| May ’26 | 61 | 89 | 84 |
| Jun ’26 | 137 | 70 | 116 |