SHAMPOO
DOVE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 13 in SHAMPOO
Buying Intent
46
4th in category
Brand Trust
24
index value
Brand Desire
56
index value
As of Aug ’26, DOVE records a Buying Intent index of 46, placing it 4th of 13 brands measured in SHAMPOO. Its Brand Trust index reads 24 and Brand Desire 56. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 85 | 161 | 139 |
| Oct ’25 | 77 | 64 | 77 |
| Nov ’25 | 99 | 67 | 94 |
| Dec ’25 | 36 | 10 | 18 |
| Jan ’26 | 75 | 138 | 120 |
| Feb ’26 | 24 | 102 | 72 |
| Mar ’26 | 41 | 51 | 50 |
| Apr ’26 | 108 | 56 | 93 |
| May ’26 | 61 | 89 | 84 |
| Jun ’26 | 137 | 70 | 116 |
| Jul ’26 | 39 | 66 | 58 |
| Aug ’26 | 24 | 56 | 46 |