SHAMPOO
MAMAEARTH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 13 in SHAMPOO
Buying Intent
75
2nd in category
Brand Trust
72
index value
Brand Desire
60
index value
As of Aug ’26, MAMAEARTH records a Buying Intent index of 75, placing it 2nd of 13 brands measured in SHAMPOO. Its Brand Trust index reads 72 and Brand Desire 60. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 23 | 76 | 56 |
| Oct ’25 | 74 | 38 | 61 |
| Nov ’25 | 28 | 61 | 48 |
| Dec ’25 | 28 | 113 | 78 |
| Jan ’26 | 5 | 22 | 20 |
| Feb ’26 | 68 | 18 | 51 |
| Mar ’26 | 5 | 5 | 6 |
| Apr ’26 | 24 | 37 | 43 |
| May ’26 | 10 | 22 | 15 |
| Jun ’26 | 21 | 45 | 38 |
| Jul ’26 | 123 | 89 | 119 |
| Aug ’26 | 72 | 60 | 75 |