SHAMPOO
MAMAEARTH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 5th of 13 in SHAMPOO
Buying Intent
38
5th in category
Brand Trust
21
index value
Brand Desire
45
index value
As of Jun ’26, MAMAEARTH records a Buying Intent index of 38, placing it 5th of 13 brands measured in SHAMPOO. Its Brand Trust index reads 21 and Brand Desire 45. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 8 | 5 | 8 |
| Aug ’25 | 23 | 22 | 27 |
| Sep ’25 | 23 | 76 | 56 |
| Oct ’25 | 74 | 38 | 61 |
| Nov ’25 | 28 | 61 | 48 |
| Dec ’25 | 28 | 113 | 78 |
| Jan ’26 | 5 | 22 | 20 |
| Feb ’26 | 68 | 18 | 51 |
| Mar ’26 | 5 | 5 | 6 |
| Apr ’26 | 24 | 37 | 43 |
| May ’26 | 10 | 22 | 15 |
| Jun ’26 | 21 | 45 | 38 |