SHAMPOO
MAMAEARTH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 15 in SHAMPOO
Buying Intent
29.55
7th in category
Brand Trust
27.86
index value
Brand Desire
24.31
index value
As of Sep ’26, MAMAEARTH records a Buying Intent index of 29.55, placing it 7th of 15 brands measured in SHAMPOO. Its Brand Trust index reads 27.86 and Brand Desire 24.31. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 74.55 | 38.05 | 61.35 |
| Nov ’25 | 28.35 | 60.79 | 48.29 |
| Dec ’25 | 27.64 | 113.29 | 77.71 |
| Jan ’26 | 5.04 | 22.52 | 19.89 |
| Feb ’26 | 67.65 | 18.11 | 50.74 |
| Mar ’26 | 4.90 | 5.37 | 5.76 |
| Apr ’26 | 23.92 | 36.80 | 43.18 |
| May ’26 | 10.26 | 21.60 | 14.59 |
| Jun ’26 | 20.80 | 44.86 | 37.61 |
| Jul ’26 | 122.65 | 89.54 | 119.12 |
| Aug ’26 | 76.14 | 69.01 | 81.82 |
| Sep ’26 | 27.86 | 24.31 | 29.55 |