SHAMPOO
PILGRIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 15 in SHAMPOO
Buying Intent
89.42
4th in category
Brand Trust
12.39
index value
Brand Desire
164.04
index value
As of Sep ’26, PILGRIM records a Buying Intent index of 89.42, placing it 4th of 15 brands measured in SHAMPOO. Its Brand Trust index reads 12.39 and Brand Desire 164.04. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 2.05 | 1.25 |
| Jun ’26 | — | 13.23 | 7.62 |
| Aug ’26 | 20.41 | 39.60 | 34.87 |
| Sep ’26 | 12.39 | 164.04 | 89.42 |