SHAMPOO
PILGRIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 13 in SHAMPOO
Buying Intent
35
7th in category
Brand Trust
20
index value
Brand Desire
40
index value
As of Aug ’26, PILGRIM records a Buying Intent index of 35, placing it 7th of 13 brands measured in SHAMPOO. Its Brand Trust index reads 20 and Brand Desire 40. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 2 | 1 |
| Jun ’26 | — | 13 | 8 |
| Aug ’26 | 20 | 40 | 35 |