SHAMPOO

PILGRIM — Buying Intent, Trust & Desire

India’s Buying Intent Index · Jun ’26 · 7th of 13 in SHAMPOO

Buying Intent

7th in category

Brand Trust

—

index value

Brand Desire

index value

As of Jun ’26, PILGRIM records a Buying Intent index of 8, placing it 7th of 13 brands measured in SHAMPOO. Its Brand Trust index reads — and Brand Desire 13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Sep ’25	—	2	1
Jun ’26	—	13	8

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