SHAMPOO
TRESEMME — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 11th of 15 in SHAMPOO
Buying Intent
13.80
11th in category
Brand Trust
16.17
index value
Brand Desire
7.56
index value
As of Sep ’26, TRESEMME records a Buying Intent index of 13.80, placing it 11th of 15 brands measured in SHAMPOO. Its Brand Trust index reads 16.17 and Brand Desire 7.56. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 20.60 | 17.74 | 21.72 |
| Nov ’25 | 11.91 | 86.80 | 56.31 |
| Dec ’25 | 78.38 | 84.60 | 90.99 |
| Jan ’26 | 134.58 | 35.10 | 93.98 |
| Feb ’26 | 147.29 | 109.93 | 144.42 |
| Mar ’26 | 19.77 | 37.25 | 32.56 |
| Apr ’26 | 18.11 | 10.87 | 16.62 |
| May ’26 | 3.36 | 2.74 | 3.97 |
| Jun ’26 | — | 4.41 | 2.69 |
| Jul ’26 | — | 3.27 | 2.00 |
| Aug ’26 | 6.16 | 31.80 | 23.25 |
| Sep ’26 | 16.17 | 7.56 | 13.80 |