SHAMPOO
CHIK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 10th of 13 in SHAMPOO
Buying Intent
21
10th in category
Brand Trust
35
index value
Brand Desire
2
index value
As of Aug ’26, CHIK records a Buying Intent index of 21, placing it 10th of 13 brands measured in SHAMPOO. Its Brand Trust index reads 35 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 27 | 55 | 46 |
| Oct ’25 | 17 | 43 | 33 |
| Nov ’25 | 49 | 43 | 50 |
| Dec ’25 | 40 | 36 | 40 |
| Jan ’26 | 61 | 74 | 74 |
| Feb ’26 | 35 | 44 | 44 |
| Mar ’26 | 47 | 58 | 60 |
| Apr ’26 | 9 | 25 | 20 |
| May ’26 | 122 | 22 | 77 |
| Jun ’26 | 2 | 3 | 3 |
| Jul ’26 | 2 | 3 | 3 |
| Aug ’26 | 35 | 2 | 21 |