SHAMPOO

CHIK — Buying Intent, Trust & Desire

India’s Buying Intent Index · Jun ’26 · 11th of 13 in SHAMPOO

Buying Intent

11th in category

Brand Trust

index value

Brand Desire

index value

As of Jun ’26, CHIK records a Buying Intent index of 3, placing it 11th of 13 brands measured in SHAMPOO. Its Brand Trust index reads 2 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Sep ’25	27	55	46
Oct ’25	17	43	33
Nov ’25	49	43	50
Dec ’25	40	36	40
Jan ’26	61	74	74
Feb ’26	35	44	44
Mar ’26	47	58	60
Apr ’26	9	25	20
May ’26	122	22	77
Jun ’26	2	3	3

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