SHAMPOO
CHIK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 14th of 15 in SHAMPOO
Buying Intent
0.63
14th in category
Brand Trust
1.53
index value
Brand Desire
1.06
index value
As of Sep ’26, CHIK records a Buying Intent index of 0.63, placing it 14th of 15 brands measured in SHAMPOO. Its Brand Trust index reads 1.53 and Brand Desire 1.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 16.80 | 42.74 | 33.32 |
| Nov ’25 | 48.84 | 42.74 | 50.13 |
| Dec ’25 | 39.90 | 36.12 | 39.63 |
| Jan ’26 | 61.06 | 74.31 | 74.53 |
| Feb ’26 | 35.29 | 43.89 | 44.32 |
| Mar ’26 | 47.35 | 57.99 | 59.58 |
| Apr ’26 | 9.30 | 24.82 | 19.69 |
| May ’26 | 122.22 | 22.13 | 77.37 |
| Jun ’26 | 2.13 | 2.60 | 3.12 |
| Jul ’26 | 2.11 | 2.62 | 2.66 |
| Aug ’26 | 34.75 | 2.45 | 20.73 |
| Sep ’26 | 1.53 | 1.06 | 0.63 |