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PAINTS — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 9 brands measured
As of Sep ’26, ASIAN PAINTS leads PAINTS on Buying Intent among 9 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | ASIAN PAINTS | 379.58 | 282.29 | 367.09 |
| 2 | BIRLA OPUS | 134.27 | 154.66 | 159.46 |
| 3 | BERGER PAINTS | 18.36 | 114.66 | 75.14 |
| 4 | DULUX | 82.26 | 53.44 | 69.68 |
| 5 | VENUS PAINTS | 4.08 | 23.34 | 18.15 |
| 6 | ICI PAINTS | 8.16 | 6.37 | 11.30 |
| 7 | NEROLAC | 12.22 | 6.86 | 11.21 |
| 8 | INDIGO | 4.63 | 4.55 | 5.93 |
| 9 | SHALIMAR PAINTS | — | 6.86 | 4.18 |