PAINTS
ICI PAINTS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 6th of 6 in PAINTS
Buying Intent
4
6th in category
Brand Trust
1
index value
Brand Desire
6
index value
As of Jul ’26, ICI PAINTS records a Buying Intent index of 4, placing it 6th of 6 brands measured in PAINTS. Its Brand Trust index reads 1 and Brand Desire 6. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 1 | 6 | 4 |