PAINTS
ICI PAINTS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 9 in PAINTS
Buying Intent
11.30
6th in category
Brand Trust
8.16
index value
Brand Desire
6.37
index value
As of Sep ’26, ICI PAINTS records a Buying Intent index of 11.30, placing it 6th of 9 brands measured in PAINTS. Its Brand Trust index reads 8.16 and Brand Desire 6.37. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 1.05 | 5.56 | 4.23 |
| Aug ’26 | 21.70 | 5.09 | 16.03 |
| Sep ’26 | 8.16 | 6.37 | 11.30 |