PAINTS
ICI PAINTS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 9 in PAINTS
Buying Intent
14
6th in category
Brand Trust
18
index value
Brand Desire
5
index value
As of Aug ’26, ICI PAINTS records a Buying Intent index of 14, placing it 6th of 9 brands measured in PAINTS. Its Brand Trust index reads 18 and Brand Desire 5. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 1 | 6 | 4 |
| Aug ’26 | 18 | 5 | 14 |