PAINTS
DULUX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 9 in PAINTS
Buying Intent
69.68
4th in category
Brand Trust
82.26
index value
Brand Desire
53.44
index value
As of Sep ’26, DULUX records a Buying Intent index of 69.68, placing it 4th of 9 brands measured in PAINTS. Its Brand Trust index reads 82.26 and Brand Desire 53.44. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 9.97 | 17.82 | 15.90 |
| Oct ’25 | 24.90 | 38.55 | 32.51 |
| Nov ’25 | 20.54 | 31.00 | 28.15 |
| Dec ’25 | 18.30 | 28.45 | 46.13 |
| Jan ’26 | 5.38 | — | 2.72 |
| Mar ’26 | — | 9.85 | 6.02 |
| Apr ’26 | 13.72 | 75.40 | 51.46 |
| May ’26 | 6.72 | 15.06 | 16.32 |
| Jun ’26 | 64.26 | 27.89 | 50.79 |
| Jul ’26 | 36.11 | 8.32 | 22.96 |
| Aug ’26 | 14.63 | 12.93 | 15.66 |
| Sep ’26 | 82.26 | 53.44 | 69.68 |