PAINTS
BIRLA OPUS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 9 in PAINTS
Buying Intent
159.46
2nd in category
Brand Trust
134.27
index value
Brand Desire
154.66
index value
As of Sep ’26, BIRLA OPUS records a Buying Intent index of 159.46, placing it 2nd of 9 brands measured in PAINTS. Its Brand Trust index reads 134.27 and Brand Desire 154.66. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 3.87 | 2.36 |
| Sep ’25 | 36.00 | 24.83 | 31.42 |
| Oct ’25 | 43.43 | 31.06 | 41.41 |
| Nov ’25 | 14.25 | 16.54 | 17.94 |
| Dec ’25 | 31.88 | 8.40 | 26.78 |
| Mar ’26 | 2.78 | 9.67 | 11.41 |
| Apr ’26 | 19.96 | 18.81 | 22.19 |
| May ’26 | 34.02 | 9.27 | 30.52 |
| Jun ’26 | 85.14 | 58.17 | 77.22 |
| Jul ’26 | 46.27 | 41.33 | 48.91 |
| Aug ’26 | 110.98 | 97.88 | 114.94 |
| Sep ’26 | 134.27 | 154.66 | 159.46 |