PAINTS
INDIGO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 8th of 9 in PAINTS
Buying Intent
5.93
8th in category
Brand Trust
4.63
index value
Brand Desire
4.55
index value
As of Sep ’26, INDIGO records a Buying Intent index of 5.93, placing it 8th of 9 brands measured in PAINTS. Its Brand Trust index reads 4.63 and Brand Desire 4.55. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 4.25 | — | 2.16 |
| Aug ’26 | — | 3.06 | 1.87 |
| Sep ’26 | 4.63 | 4.55 | 5.93 |