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CASUALWEAR — Brand Buying Intent in India

India’s Buying Intent Index · Aug ’26 · 21 brands measured · category Trust 0

As of Aug ’26, LEVI'S leads CASUALWEAR on Buying Intent among 21 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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CASUALWEAR leaderboard

#	Brand	Trust	Desire	Buying Intent
1	LEVI'S	66	63	73
2	US POLO	17	39	32
3	PEPE	12	56	31
4	UNIQLO	—	34	19
5	UNITED COLORS OF BENETTON	13	13	15
6	LEE	17	4	12
7	LOUIS PHILIPPE	6	10	10
8	HOFFMEN	12	4	9
9	DEER CLUB	5	8	8
10	DIESEL JEANS	5	2	4
11	DENIM	4	2	4
12	WRANGLER	4	2	3
13	PROVOGUE	—	5	3
14	DEAR CLUB	—	3	2
15	FLYING MACHINE	—	3	2
16	KILLER	4	1	2
17	LEE COOPER	2	1	2
18	SADDA FASHION	—	2	2
19	FREAKINS	2	—	1
20	SRISTI	—	2	1
21	THE FORMAL CLUB	1	—	0