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CASUALWEAR — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 16 brands measured

As of Sep ’26, LEVI'S leads CASUALWEAR on Buying Intent among 16 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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CASUALWEAR leaderboard

#	Brand	Trust	Desire	Buying Intent
1	LEVI'S	64.72	82.34	81.89
2	US POLO	37.85	56.71	52.14
3	PEPE	51.34	25.90	44.42
4	HOFFMEN	8.29	41.51	28.74
5	LEE	15.10	14.29	17.22
6	UNITED COLORS OF BENETTON	10.52	17.07	16.46
7	LOUIS PHILIPPE	4.63	3.17	6.34
8	KILLER	7.65	0.84	4.91
9	FLYING MACHINE	2.30	3.38	3.28
10	LEE COOPER	—	4.22	2.58
11	DEER CLUB	4.63	—	2.35
12	PROVOGUE	—	3.17	1.93
13	WRANGLER	—	3.17	1.93
14	DIESEL JEANS	2.55	—	1.29
15	MONTE CARLO	—	1.27	0.77
16	ALLEN SOLLY	1.02	—	0.52