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CASUALWEAR — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 16 brands measured · category Trust 0
As of Jun ’26, LEVI'S leads CASUALWEAR on Buying Intent among 16 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksCASUALWEAR leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | LEVI'S | 108 | 121 | 127 |
| 2 | LEE | 7 | 72 | 52 |
| 3 | LACOSTE | 4 | 37 | 25 |
| 4 | WRANGLER | 11 | 11 | 22 |
| 5 | PEPE | 14 | 10 | 13 |
| 6 | HOFFMEN | 4 | 8 | 11 |
| 7 | UNITED COLORS OF BENETTON | 14 | 3 | 10 |
| 8 | US POLO | 5 | 10 | 6 |
| 9 | DENIM | 3 | 1 | 3 |
| 10 | PROVOGUE | 2 | 2 | 2 |
| 11 | LOUIS PHILIPPE | — | 4 | 2 |
| 12 | FLYING MACHINE | 4 | 1 | 2 |
| 13 | JACK & JONES | — | 3 | 2 |
| 14 | CARAT | — | 3 | 2 |
| 15 | UNIQLO | 3 | — | 1 |
| 16 | LEE COOPER | — | 2 | 1 |