CASUALWEAR
UNITED COLORS OF BENETTON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 16 in CASUALWEAR
Buying Intent
16.46
6th in category
Brand Trust
10.52
index value
Brand Desire
17.07
index value
As of Sep ’26, UNITED COLORS OF BENETTON records a Buying Intent index of 16.46, placing it 6th of 16 brands measured in CASUALWEAR. Its Brand Trust index reads 10.52 and Brand Desire 17.07. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 10.42 | 9.92 | 17.37 |
| Sep ’25 | 9.28 | 20.94 | 19.45 |
| Oct ’25 | 16.66 | 37.31 | 29.80 |
| Nov ’25 | 9.83 | 4.16 | 8.52 |
| Dec ’25 | 25.35 | 24.01 | 28.91 |
| Jan ’26 | — | 1.39 | 0.85 |
| Apr ’26 | — | 3.55 | 2.16 |
| May ’26 | 7.00 | 13.90 | 12.03 |
| Jun ’26 | 14.09 | 3.31 | 10.52 |
| Jul ’26 | 10.99 | 22.47 | 19.87 |
| Aug ’26 | 13.19 | 12.67 | 14.94 |
| Sep ’26 | 10.52 | 17.07 | 16.46 |