CASUALWEAR
UNITED COLORS OF BENETTON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 21 in CASUALWEAR
Buying Intent
15
5th in category
Brand Trust
13
index value
Brand Desire
13
index value
As of Aug ’26, UNITED COLORS OF BENETTON records a Buying Intent index of 15, placing it 5th of 21 brands measured in CASUALWEAR. Its Brand Trust index reads 13 and Brand Desire 13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 4 | 2 | 3 |
| Jun ’25 | 10 | 10 | 17 |
| Sep ’25 | 9 | 21 | 20 |
| Oct ’25 | 17 | 37 | 30 |
| Nov ’25 | 10 | 4 | 8 |
| Dec ’25 | 25 | 24 | 29 |
| Jan ’26 | — | 1 | 1 |
| Apr ’26 | — | 4 | 2 |
| May ’26 | 7 | 14 | 12 |
| Jun ’26 | 14 | 3 | 10 |
| Jul ’26 | 11 | 22 | 20 |
| Aug ’26 | 13 | 13 | 15 |