CASUALWEAR
LEVI'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 21 in CASUALWEAR
Buying Intent
73
1st in category
Brand Trust
66
index value
Brand Desire
63
index value
As of Aug ’26, LEVI'S records a Buying Intent index of 73, placing it 1st of 21 brands measured in CASUALWEAR. Its Brand Trust index reads 66 and Brand Desire 63. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 139 | 430 | 318 |
| Oct ’25 | 196 | 338 | 297 |
| Nov ’25 | 121 | 200 | 180 |
| Dec ’25 | 18 | 53 | 36 |
| Jan ’26 | 93 | 15 | 38 |
| Feb ’26 | 60 | 86 | 78 |
| Mar ’26 | 69 | 67 | 74 |
| Apr ’26 | 206 | 260 | 258 |
| May ’26 | 192 | 198 | 213 |
| Jun ’26 | 108 | 121 | 127 |
| Jul ’26 | 83 | 96 | 100 |
| Aug ’26 | 66 | 63 | 73 |