CASUALWEAR
LEE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 16 in CASUALWEAR
Buying Intent
52
2nd in category
Brand Trust
7
index value
Brand Desire
72
index value
As of Jun ’26, LEE records a Buying Intent index of 52, placing it 2nd of 16 brands measured in CASUALWEAR. Its Brand Trust index reads 7 and Brand Desire 72. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 4 | — | 2 |
| Jun ’25 | 5 | 3 | 5 |
| Jul ’25 | 1 | — | 0 |
| Aug ’25 | 1 | 6 | 4 |
| Sep ’25 | 5 | 8 | 7 |
| Oct ’25 | 6 | 17 | 16 |
| Nov ’25 | 6 | 2 | 6 |
| Dec ’25 | 6 | 4 | 5 |
| Jan ’26 | 4 | 2 | 3 |
| Apr ’26 | 65 | 106 | 97 |
| May ’26 | 137 | 57 | 136 |
| Jun ’26 | 7 | 72 | 52 |