CASUALWEAR
LEE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 21 in CASUALWEAR
Buying Intent
12
6th in category
Brand Trust
17
index value
Brand Desire
4
index value
As of Aug ’26, LEE records a Buying Intent index of 12, placing it 6th of 21 brands measured in CASUALWEAR. Its Brand Trust index reads 17 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 1 | — | 0 |
| Aug ’25 | 1 | 6 | 4 |
| Sep ’25 | 5 | 8 | 7 |
| Oct ’25 | 6 | 17 | 16 |
| Nov ’25 | 6 | 2 | 6 |
| Dec ’25 | 6 | 4 | 5 |
| Jan ’26 | 4 | 2 | 3 |
| Apr ’26 | 65 | 106 | 97 |
| May ’26 | 137 | 57 | 136 |
| Jun ’26 | 7 | 72 | 52 |
| Jul ’26 | 1 | 4 | 3 |
| Aug ’26 | 17 | 4 | 12 |