CASUALWEAR
LEE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 16 in CASUALWEAR
Buying Intent
17.22
5th in category
Brand Trust
15.10
index value
Brand Desire
14.29
index value
As of Sep ’26, LEE records a Buying Intent index of 17.22, placing it 5th of 16 brands measured in CASUALWEAR. Its Brand Trust index reads 15.10 and Brand Desire 14.29. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 0.97 | 5.62 | 3.92 |
| Sep ’25 | 4.64 | 8.31 | 6.75 |
| Oct ’25 | 6.51 | 16.78 | 15.64 |
| Nov ’25 | 5.81 | 1.66 | 6.52 |
| Dec ’25 | 6.10 | 4.03 | 5.22 |
| Jan ’26 | 4.03 | 2.22 | 3.40 |
| Apr ’26 | 64.57 | 106.18 | 96.63 |
| May ’26 | 137.32 | 56.87 | 136.09 |
| Jun ’26 | 6.67 | 72.43 | 52.00 |
| Jul ’26 | 1.05 | 3.49 | 2.66 |
| Aug ’26 | 17.23 | 4.28 | 11.68 |
| Sep ’26 | 15.10 | 14.29 | 17.22 |