CASUALWEAR
PEPE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 5th of 16 in CASUALWEAR
Buying Intent
13
5th in category
Brand Trust
14
index value
Brand Desire
10
index value
As of Jun ’26, PEPE records a Buying Intent index of 13, placing it 5th of 16 brands measured in CASUALWEAR. Its Brand Trust index reads 14 and Brand Desire 10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 4 | 8 | 6 |
| Aug ’25 | — | 5 | 3 |
| Sep ’25 | 5 | 14 | 11 |
| Oct ’25 | 61 | 52 | 58 |
| Nov ’25 | 39 | 71 | 63 |
| Dec ’25 | 26 | 24 | 28 |
| Jan ’26 | 3 | 4 | 4 |
| Feb ’26 | 6 | 46 | 33 |
| Mar ’26 | 22 | 19 | 23 |
| Apr ’26 | 8 | 103 | 54 |
| May ’26 | 19 | 58 | 43 |
| Jun ’26 | 14 | 10 | 13 |