CASUALWEAR
PEPE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 16 in CASUALWEAR
Buying Intent
44.42
3rd in category
Brand Trust
51.34
index value
Brand Desire
25.90
index value
As of Sep ’26, PEPE records a Buying Intent index of 44.42, placing it 3rd of 16 brands measured in CASUALWEAR. Its Brand Trust index reads 51.34 and Brand Desire 25.90. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 60.97 | 51.53 | 57.79 |
| Nov ’25 | 39.14 | 71.39 | 63.08 |
| Dec ’25 | 26.52 | 23.84 | 28.01 |
| Jan ’26 | 2.69 | 4.17 | 4.21 |
| Feb ’26 | 5.99 | 45.57 | 32.73 |
| Mar ’26 | 21.99 | 18.62 | 22.95 |
| Apr ’26 | 8.13 | 103.41 | 53.92 |
| May ’26 | 19.06 | 17.01 | 19.90 |
| Jun ’26 | 14.12 | 9.85 | 12.59 |
| Jul ’26 | 6.55 | 20.66 | 15.89 |
| Aug ’26 | 11.70 | 56.72 | 30.68 |
| Sep ’26 | 51.34 | 25.90 | 44.42 |