CASUALWEAR
PEPE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 21 in CASUALWEAR
Buying Intent
31
3rd in category
Brand Trust
12
index value
Brand Desire
56
index value
As of Aug ’26, PEPE records a Buying Intent index of 31, placing it 3rd of 21 brands measured in CASUALWEAR. Its Brand Trust index reads 12 and Brand Desire 56. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 5 | 14 | 11 |
| Oct ’25 | 61 | 52 | 58 |
| Nov ’25 | 39 | 71 | 63 |
| Dec ’25 | 26 | 24 | 28 |
| Jan ’26 | 3 | 4 | 4 |
| Feb ’26 | 6 | 46 | 33 |
| Mar ’26 | 22 | 19 | 23 |
| Apr ’26 | 8 | 103 | 54 |
| May ’26 | 19 | 58 | 43 |
| Jun ’26 | 14 | 10 | 13 |
| Jul ’26 | 6 | 21 | 16 |
| Aug ’26 | 12 | 56 | 31 |