CASUALWEAR
US POLO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 16 in CASUALWEAR
Buying Intent
52.14
2nd in category
Brand Trust
37.85
index value
Brand Desire
56.71
index value
As of Sep ’26, US POLO records a Buying Intent index of 52.14, placing it 2nd of 16 brands measured in CASUALWEAR. Its Brand Trust index reads 37.85 and Brand Desire 56.71. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 3.99 | 8.00 | 7.83 |
| Jul ’25 | 2.80 | 3.96 | 3.93 |
| Sep ’25 | 4.64 | — | 2.34 |
| Oct ’25 | 14.08 | 15.97 | 16.17 |
| Nov ’25 | 3.01 | 4.91 | 5.13 |
| Dec ’25 | 8.87 | 16.93 | 14.73 |
| Apr ’26 | 13.02 | 5.26 | 11.92 |
| May ’26 | 16.70 | 12.07 | 16.48 |
| Jun ’26 | 4.65 | 9.93 | 6.17 |
| Jul ’26 | 6.58 | 41.92 | 34.20 |
| Aug ’26 | 17.27 | 39.03 | 32.12 |
| Sep ’26 | 37.85 | 56.71 | 52.14 |