CASUALWEAR
US POLO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 21 in CASUALWEAR
Buying Intent
32
2nd in category
Brand Trust
17
index value
Brand Desire
39
index value
As of Aug ’26, US POLO records a Buying Intent index of 32, placing it 2nd of 21 brands measured in CASUALWEAR. Its Brand Trust index reads 17 and Brand Desire 39. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | — | 3 | 2 |
| Jun ’25 | 4 | 8 | 8 |
| Jul ’25 | 3 | 4 | 4 |
| Sep ’25 | 5 | — | 2 |
| Oct ’25 | 14 | 16 | 16 |
| Nov ’25 | 3 | 5 | 5 |
| Dec ’25 | 9 | 17 | 15 |
| Apr ’26 | 13 | 5 | 12 |
| May ’26 | 17 | 12 | 16 |
| Jun ’26 | 5 | 10 | 6 |
| Jul ’26 | 7 | 42 | 34 |
| Aug ’26 | 17 | 39 | 32 |