CASUALWEAR
HOFFMEN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 16 in CASUALWEAR
Buying Intent
28.74
4th in category
Brand Trust
8.29
index value
Brand Desire
41.51
index value
As of Sep ’26, HOFFMEN records a Buying Intent index of 28.74, placing it 4th of 16 brands measured in CASUALWEAR. Its Brand Trust index reads 8.29 and Brand Desire 41.51. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 4.18 | 7.72 | 10.83 |
| Jul ’26 | 1.05 | 3.27 | 1.89 |
| Aug ’26 | 11.73 | 3.62 | 9.12 |
| Sep ’26 | 8.29 | 41.51 | 28.74 |