CASUALWEAR
KILLER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 15th of 21 in CASUALWEAR
Buying Intent
2
15th in category
Brand Trust
4
index value
Brand Desire
1
index value
As of Aug ’26, KILLER records a Buying Intent index of 2, placing it 15th of 21 brands measured in CASUALWEAR. Its Brand Trust index reads 4 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | — | 1 | 1 |
| Jul ’25 | 2 | — | 1 |
| Aug ’25 | 6 | — | 3 |
| Sep ’25 | — | 7 | 4 |
| Oct ’25 | — | 7 | 4 |
| Nov ’25 | — | 6 | 4 |
| Dec ’25 | — | 15 | 9 |
| Jan ’26 | — | 2 | 1 |
| Mar ’26 | 2 | 1 | 1 |
| Jul ’26 | — | 1 | 1 |
| Aug ’26 | 4 | 1 | 2 |