CASUALWEAR
PROVOGUE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 12th of 16 in CASUALWEAR
Buying Intent
1.93
12th in category
Brand Trust
—
index value
Brand Desire
3.17
index value
As of Sep ’26, PROVOGUE records a Buying Intent index of 1.93, placing it 12th of 16 brands measured in CASUALWEAR. Its Brand Trust index reads — and Brand Desire 3.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 3.99 | — | 2.00 |
| Oct ’25 | 1.86 | 6.11 | 4.43 |
| Nov ’25 | 2.42 | 2.00 | 2.44 |
| Dec ’25 | 8.13 | — | 4.11 |
| May ’26 | — | 0.93 | 0.57 |
| Jun ’26 | 2.13 | 1.76 | 2.16 |
| Jul ’26 | — | 2.18 | 1.33 |
| Aug ’26 | — | 4.60 | 2.80 |
| Sep ’26 | — | 3.17 | 1.93 |