CASUALWEAR
PROVOGUE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 13th of 21 in CASUALWEAR
Buying Intent
3
13th in category
Brand Trust
—
index value
Brand Desire
5
index value
As of Aug ’26, PROVOGUE records a Buying Intent index of 3, placing it 13th of 21 brands measured in CASUALWEAR. Its Brand Trust index reads — and Brand Desire 5. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 4 | — | 2 |
| Oct ’25 | 2 | 6 | 4 |
| Nov ’25 | 2 | 2 | 2 |
| Dec ’25 | 8 | — | 4 |
| May ’26 | — | 1 | 1 |
| Jun ’26 | 2 | 2 | 2 |
| Jul ’26 | — | 2 | 1 |
| Aug ’26 | — | 5 | 3 |