CASUALWEAR
PROVOGUE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 10th of 16 in CASUALWEAR
Buying Intent
2
10th in category
Brand Trust
2
index value
Brand Desire
2
index value
As of Jun ’26, PROVOGUE records a Buying Intent index of 2, placing it 10th of 16 brands measured in CASUALWEAR. Its Brand Trust index reads 2 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 4 | — | 2 |
| Oct ’25 | 2 | 6 | 4 |
| Nov ’25 | 2 | 2 | 2 |
| Dec ’25 | 8 | — | 4 |
| May ’26 | — | 1 | 1 |
| Jun ’26 | 2 | 2 | 2 |