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WHISKEY — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 6 brands measured · category Trust 0
As of Aug ’26, SIGNATURE leads WHISKEY on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | SIGNATURE | 60 | 26 | 48 |
| 2 | IMPERIAL BLUE | 15 | — | 8 |
| 3 | ROYAL STAG | 8 | 4 | 6 |
| 4 | ROYAL CHALLENGE | 8 | 1 | 5 |
| 5 | MCDOWELL'S | 4 | — | 2 |
| 6 | BAGPIPER | 2 | — | 1 |