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WHISKEY — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 7 brands measured
As of Sep ’26, SIGNATURE leads WHISKEY on Buying Intent among 7 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | SIGNATURE | 53.55 | 42.76 | 53.62 |
| 2 | ROYAL CHALLENGE | 7.94 | 6.37 | 8.56 |
| 3 | ROYAL STAG | 3.83 | 3.86 | 4.77 |
| 4 | IMPERIAL BLUE | 1.02 | 3.86 | 3.32 |
| 5 | OFFICER'S CHOICE | 4.08 | — | 2.06 |
| 6 | MCDOWELL'S | — | 1.69 | 1.03 |
| 7 | BAGPIPER | — | 1.06 | 0.64 |