WHISKEY
ROYAL STAG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 7 in WHISKEY
Buying Intent
4.77
3rd in category
Brand Trust
3.83
index value
Brand Desire
3.86
index value
As of Sep ’26, ROYAL STAG records a Buying Intent index of 4.77, placing it 3rd of 7 brands measured in WHISKEY. Its Brand Trust index reads 3.83 and Brand Desire 3.86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 15.70 | 13.90 | 16.88 |
| Nov ’25 | 45.69 | 44.28 | 50.93 |
| Dec ’25 | 77.83 | 66.78 | 81.54 |
| Jan ’26 | 36.79 | 13.43 | 25.94 |
| Feb ’26 | 19.75 | 44.08 | 37.27 |
| Mar ’26 | 16.63 | 3.22 | 9.98 |
| Apr ’26 | 14.10 | 28.17 | 24.10 |
| May ’26 | 6.03 | 68.93 | 42.13 |
| Jun ’26 | 32.81 | 25.82 | 33.22 |
| Jul ’26 | 11.12 | 31.41 | 22.91 |
| Aug ’26 | 8.14 | 4.34 | 6.25 |
| Sep ’26 | 3.83 | 3.86 | 4.77 |