WHISKEY
IMPERIAL BLUE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 4 in WHISKEY
Buying Intent
3
4th in category
Brand Trust
—
index value
Brand Desire
4
index value
As of Jun ’26, IMPERIAL BLUE records a Buying Intent index of 3, placing it 4th of 4 brands measured in WHISKEY. Its Brand Trust index reads — and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 2 | 3 | 3 |
| May ’25 | 1 | 4 | 3 |
| Aug ’25 | — | 3 | 2 |
| Oct ’25 | 3 | — | 1 |
| Dec ’25 | 6 | 5 | 6 |
| Jan ’26 | 10 | — | 5 |
| Mar ’26 | — | 5 | 3 |
| Apr ’26 | 4 | 1 | 3 |
| May ’26 | 4 | 1 | 3 |
| Jun ’26 | — | 4 | 3 |