WHISKEY
IMPERIAL BLUE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 7 in WHISKEY
Buying Intent
3.32
4th in category
Brand Trust
1.02
index value
Brand Desire
3.86
index value
As of Sep ’26, IMPERIAL BLUE records a Buying Intent index of 3.32, placing it 4th of 7 brands measured in WHISKEY. Its Brand Trust index reads 1.02 and Brand Desire 3.86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 1.38 | 3.65 | 3.28 |
| Aug ’25 | — | 3.01 | 1.84 |
| Oct ’25 | 2.79 | — | 1.41 |
| Dec ’25 | 6.10 | 5.04 | 6.16 |
| Jan ’26 | 10.08 | — | 5.09 |
| Mar ’26 | — | 5.37 | 3.29 |
| Apr ’26 | 4.25 | 0.88 | 3.18 |
| May ’26 | 4.20 | 1.16 | 2.83 |
| Jun ’26 | — | 4.36 | 2.66 |
| Jul ’26 | — | 5.84 | 3.53 |
| Aug ’26 | 15.42 | — | 7.82 |
| Sep ’26 | 1.02 | 3.86 | 3.32 |