WHISKEY
IMPERIAL BLUE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 6 in WHISKEY
Buying Intent
8
2nd in category
Brand Trust
15
index value
Brand Desire
—
index value
As of Aug ’26, IMPERIAL BLUE records a Buying Intent index of 8, placing it 2nd of 6 brands measured in WHISKEY. Its Brand Trust index reads 15 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 2 | 3 | 3 |
| May ’25 | 1 | 4 | 3 |
| Aug ’25 | — | 3 | 2 |
| Oct ’25 | 3 | — | 1 |
| Dec ’25 | 6 | 5 | 6 |
| Jan ’26 | 10 | — | 5 |
| Mar ’26 | — | 5 | 3 |
| Apr ’26 | 4 | 1 | 3 |
| May ’26 | 4 | 1 | 3 |
| Jun ’26 | — | 4 | 3 |
| Jul ’26 | — | 6 | 4 |
| Aug ’26 | 15 | — | 8 |