WHISKEY
ROYAL CHALLENGE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 4 in WHISKEY
Buying Intent
8
3rd in category
Brand Trust
2
index value
Brand Desire
12
index value
As of Jun ’26, ROYAL CHALLENGE records a Buying Intent index of 8, placing it 3rd of 4 brands measured in WHISKEY. Its Brand Trust index reads 2 and Brand Desire 12. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 2 | — | 1 |
| Jan ’26 | 153 | 37 | 104 |
| Feb ’26 | 59 | 49 | 60 |
| Apr ’26 | 3 | 2 | 3 |
| May ’26 | 7 | — | 4 |
| Jun ’26 | 2 | 12 | 8 |