WHISKEY
ROYAL CHALLENGE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 6 in WHISKEY
Buying Intent
5
4th in category
Brand Trust
8
index value
Brand Desire
1
index value
As of Aug ’26, ROYAL CHALLENGE records a Buying Intent index of 5, placing it 4th of 6 brands measured in WHISKEY. Its Brand Trust index reads 8 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 2 | — | 1 |
| Jan ’26 | 153 | 37 | 104 |
| Feb ’26 | 59 | 49 | 60 |
| Apr ’26 | 3 | 2 | 3 |
| May ’26 | 7 | — | 4 |
| Jun ’26 | 2 | 12 | 8 |
| Jul ’26 | 7 | 6 | 10 |
| Aug ’26 | 8 | 1 | 5 |