WHISKEY
ROYAL CHALLENGE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 7 in WHISKEY
Buying Intent
8.56
2nd in category
Brand Trust
7.94
index value
Brand Desire
6.37
index value
As of Sep ’26, ROYAL CHALLENGE records a Buying Intent index of 8.56, placing it 2nd of 7 brands measured in WHISKEY. Its Brand Trust index reads 7.94 and Brand Desire 6.37. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 1.86 | — | 0.94 |
| Jan ’26 | 153.37 | 37.39 | 103.63 |
| Feb ’26 | 59.26 | 49.36 | 59.58 |
| Apr ’26 | 2.66 | 1.77 | 2.74 |
| May ’26 | 7.00 | — | 3.54 |
| Jun ’26 | 2.09 | 11.52 | 8.03 |
| Jul ’26 | 6.58 | 5.96 | 9.68 |
| Aug ’26 | 8.14 | 1.45 | 5.24 |
| Sep ’26 | 7.94 | 6.37 | 8.56 |