WHISKEY
OFFICER'S CHOICE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 7 in WHISKEY
Buying Intent
2
5th in category
Brand Trust
4
index value
Brand Desire
—
index value
As of Sep ’26, OFFICER'S CHOICE records a Buying Intent index of 2, placing it 5th of 7 brands measured in WHISKEY. Its Brand Trust index reads 4 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 26 | 9 | 19 |
| Aug ’25 | 32 | 18 | 26 |
| Sep ’25 | 21 | 21 | 24 |
| Oct ’25 | 2 | 2 | 2 |
| Nov ’25 | 4 | 14 | 11 |
| Dec ’25 | 12 | 4 | 10 |
| Jan ’26 | 2 | 10 | 8 |
| Feb ’26 | 46 | 30 | 42 |
| Mar ’26 | — | 1 | 1 |
| Apr ’26 | 2 | 4 | 4 |
| May ’26 | 2 | 1 | 2 |
| Sep ’26 | 4 | — | 2 |