WHISKEY
SIGNATURE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 6 in WHISKEY
Buying Intent
48
1st in category
Brand Trust
60
index value
Brand Desire
26
index value
As of Aug ’26, SIGNATURE records a Buying Intent index of 48, placing it 1st of 6 brands measured in WHISKEY. Its Brand Trust index reads 60 and Brand Desire 26. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 6 | 20 | 15 |
| Apr ’26 | 6 | 5 | 6 |
| May ’26 | — | 4 | 2 |
| Jun ’26 | 38 | 29 | 38 |
| Jul ’26 | 36 | 27 | 36 |
| Aug ’26 | 60 | 26 | 48 |