WHISKEY
SIGNATURE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 7 in WHISKEY
Buying Intent
53.62
1st in category
Brand Trust
53.55
index value
Brand Desire
42.76
index value
As of Sep ’26, SIGNATURE records a Buying Intent index of 53.62, placing it 1st of 7 brands measured in WHISKEY. Its Brand Trust index reads 53.55 and Brand Desire 42.76. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 5.57 | 20.28 | 15.20 |
| Apr ’26 | 6.38 | 5.26 | 6.44 |
| May ’26 | — | 3.48 | 2.12 |
| Jun ’26 | 37.59 | 29.46 | 37.66 |
| Jul ’26 | 36.34 | 27.36 | 35.83 |
| Aug ’26 | 60.23 | 25.76 | 48.27 |
| Sep ’26 | 53.55 | 42.76 | 53.62 |