WHISKEY
BAGPIPER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 7 in WHISKEY
Buying Intent
0.64
7th in category
Brand Trust
—
index value
Brand Desire
1.06
index value
As of Sep ’26, BAGPIPER records a Buying Intent index of 0.64, placing it 7th of 7 brands measured in WHISKEY. Its Brand Trust index reads — and Brand Desire 1.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 26.11 | 26.15 | 27.17 |
| Sep ’25 | 16.71 | 8.90 | 14.19 |
| Oct ’25 | 10.82 | 8.19 | 10.91 |
| Nov ’25 | 14.81 | 16.02 | 18.15 |
| Dec ’25 | 16.33 | 34.85 | 30.76 |
| Jan ’26 | 5.03 | 8.09 | 8.50 |
| Feb ’26 | 74.52 | 42.90 | 65.30 |
| Mar ’26 | 9.85 | 11.81 | 20.57 |
| Apr ’26 | 3.19 | 8.20 | 7.03 |
| May ’26 | 7.92 | 0.93 | 5.25 |
| Aug ’26 | 2.46 | — | 1.24 |
| Sep ’26 | — | 1.06 | 0.64 |