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PERSONAL HYGIENE PRODUCTS — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 5 brands measured
As of Sep ’26, WHISPER leads PERSONAL HYGIENE PRODUCTS on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | WHISPER | 117.27 | 41.29 | 88.70 |
| 2 | SOFY | 65.94 | 29.26 | 53.53 |
| 3 | STAYFREE | 38.56 | 55.26 | 52.53 |
| 4 | NIINE | 3.06 | 1.69 | 2.58 |
| 5 | NUA | 3.06 | — | 1.55 |