PERSONAL HYGIENE PRODUCTS
SOFY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 5 in PERSONAL HYGIENE PRODUCTS
Buying Intent
53.53
2nd in category
Brand Trust
65.94
index value
Brand Desire
29.26
index value
As of Sep ’26, SOFY records a Buying Intent index of 53.53, placing it 2nd of 5 brands measured in PERSONAL HYGIENE PRODUCTS. Its Brand Trust index reads 65.94 and Brand Desire 29.26. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 75.39 | 96.10 | 96.15 |
| Nov ’25 | 133.97 | 49.99 | 98.35 |
| Dec ’25 | 72.56 | 53.78 | 69.59 |
| Jan ’26 | 135.66 | 153.22 | 156.66 |
| Feb ’26 | 116.76 | 229.16 | 194.71 |
| Mar ’26 | 56.78 | 223.80 | 157.63 |
| Apr ’26 | 119.40 | 122.69 | 134.96 |
| May ’26 | 65.21 | 219.41 | 156.39 |
| Jun ’26 | 77.93 | 45.77 | 68.50 |
| Jul ’26 | 102.85 | 28.17 | 73.07 |
| Aug ’26 | 45.38 | 103.86 | 81.51 |
| Sep ’26 | 65.94 | 29.26 | 53.53 |