PERSONAL HYGIENE PRODUCTS
SOFY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 5 in PERSONAL HYGIENE PRODUCTS
Buying Intent
141
2nd in category
Brand Trust
85
index value
Brand Desire
168
index value
As of Aug ’26, SOFY records a Buying Intent index of 141, placing it 2nd of 5 brands measured in PERSONAL HYGIENE PRODUCTS. Its Brand Trust index reads 85 and Brand Desire 168. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 143 | 105 | 128 |
| Oct ’25 | 75 | 96 | 96 |
| Nov ’25 | 134 | 50 | 98 |
| Dec ’25 | 73 | 54 | 70 |
| Jan ’26 | 136 | 153 | 157 |
| Feb ’26 | 117 | 229 | 195 |
| Mar ’26 | 75 | 237 | 174 |
| Apr ’26 | 162 | 180 | 190 |
| May ’26 | 134 | 227 | 204 |
| Jun ’26 | 194 | 45 | 128 |
| Jul ’26 | 242 | 134 | 205 |
| Aug ’26 | 85 | 168 | 141 |