PERSONAL HYGIENE PRODUCTS
NIINE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 5 in PERSONAL HYGIENE PRODUCTS
Buying Intent
14
3rd in category
Brand Trust
12
index value
Brand Desire
13
index value
As of Aug ’26, NIINE records a Buying Intent index of 14, placing it 3rd of 5 brands measured in PERSONAL HYGIENE PRODUCTS. Its Brand Trust index reads 12 and Brand Desire 13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 8 | 15 | 12 |
| Sep ’25 | 2 | 3 | 2 |
| Oct ’25 | 6 | 5 | 7 |
| Nov ’25 | 17 | 6 | 11 |
| Dec ’25 | 25 | 21 | 24 |
| Jan ’26 | 26 | 13 | 22 |
| Feb ’26 | 48 | 49 | 56 |
| Mar ’26 | 5 | 5 | 10 |
| Apr ’26 | — | 1 | 0 |
| May ’26 | 27 | 19 | 26 |
| Jun ’26 | 1 | 8 | 6 |
| Aug ’26 | 12 | 13 | 14 |