PERSONAL HYGIENE PRODUCTS
NIINE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 5 in PERSONAL HYGIENE PRODUCTS
Buying Intent
2.58
4th in category
Brand Trust
3.06
index value
Brand Desire
1.69
index value
As of Sep ’26, NIINE records a Buying Intent index of 2.58, placing it 4th of 5 brands measured in PERSONAL HYGIENE PRODUCTS. Its Brand Trust index reads 3.06 and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 2.47 | 2.56 | 2.53 |
| Oct ’25 | 6.06 | 4.92 | 7.17 |
| Nov ’25 | 16.80 | 6.43 | 11.08 |
| Dec ’25 | 25.21 | 20.69 | 24.47 |
| Jan ’26 | 26.09 | 12.93 | 22.18 |
| Feb ’26 | 47.87 | 49.27 | 55.48 |
| Mar ’26 | 5.23 | 5.42 | 9.68 |
| Apr ’26 | — | 0.88 | 0.54 |
| May ’26 | 27.35 | 23.36 | 28.02 |
| Jun ’26 | 1.07 | 8.50 | 6.01 |
| Aug ’26 | 11.56 | 12.84 | 14.51 |
| Sep ’26 | 3.06 | 1.69 | 2.58 |