PERSONAL HYGIENE PRODUCTS
WHISPER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 5 in PERSONAL HYGIENE PRODUCTS
Buying Intent
198
1st in category
Brand Trust
63
index value
Brand Desire
292
index value
As of Aug ’26, WHISPER records a Buying Intent index of 198, placing it 1st of 5 brands measured in PERSONAL HYGIENE PRODUCTS. Its Brand Trust index reads 63 and Brand Desire 292. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 342 | 138 | 257 |
| Oct ’25 | 201 | 210 | 228 |
| Nov ’25 | 132 | 226 | 201 |
| Dec ’25 | 174 | 110 | 156 |
| Jan ’26 | 281 | 345 | 343 |
| Feb ’26 | 264 | 381 | 361 |
| Mar ’26 | 215 | 303 | 290 |
| Apr ’26 | 284 | 241 | 285 |
| May ’26 | 217 | 253 | 266 |
| Jun ’26 | 153 | 229 | 209 |
| Jul ’26 | 232 | 129 | 200 |
| Aug ’26 | 63 | 292 | 198 |