PERSONAL HYGIENE PRODUCTS
WHISPER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in PERSONAL HYGIENE PRODUCTS
Buying Intent
88.70
1st in category
Brand Trust
117.27
index value
Brand Desire
41.29
index value
As of Sep ’26, WHISPER records a Buying Intent index of 88.70, placing it 1st of 5 brands measured in PERSONAL HYGIENE PRODUCTS. Its Brand Trust index reads 117.27 and Brand Desire 41.29. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 200.65 | 209.53 | 228.12 |
| Nov ’25 | 131.81 | 226.10 | 200.62 |
| Dec ’25 | 173.71 | 109.51 | 155.90 |
| Jan ’26 | 281.27 | 345.24 | 343.33 |
| Feb ’26 | 264.30 | 380.87 | 361.40 |
| Mar ’26 | 215.29 | 302.82 | 289.60 |
| Apr ’26 | 284.45 | 241.40 | 284.85 |
| May ’26 | 217.21 | 250.11 | 263.81 |
| Jun ’26 | 153.19 | 229.37 | 209.09 |
| Jul ’26 | 232.11 | 129.34 | 200.16 |
| Aug ’26 | 62.97 | 292.60 | 198.16 |
| Sep ’26 | 117.27 | 41.29 | 88.70 |