Category leaderboard
TEA — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 10 brands measured
As of Sep ’26, LIPTON leads TEA on Buying Intent among 10 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksTEA leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | LIPTON | 486.63 | 254.79 | 413.13 |
| 2 | WAGH BAKRI | 155.82 | 120.64 | 154.17 |
| 3 | TATA TEA | 116.12 | 94.85 | 118.11 |
| 4 | SOCIETY TEA | 82.46 | 82.52 | 91.90 |
| 5 | GIRNAR | 55.47 | 12.67 | 43.91 |
| 6 | TETLEY | 15.78 | 6.86 | 13.09 |
| 7 | BROOKE BOND | 3.70 | 4.22 | 5.61 |
| 8 | JOSH | — | 7.13 | 4.34 |
| 9 | CHAMONG | — | 2.53 | 1.55 |
| 10 | D MART PREMIA | 2.55 | — | 1.29 |