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TEA — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 14 brands measured · category Trust 1
As of Aug ’26, LIPTON leads TEA on Buying Intent among 14 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | LIPTON | 351 | 207 | 310 |
| 2 | WAGH BAKRI | 226 | 150 | 209 |
| 3 | TATA TEA | 176 | 52 | 121 |
| 4 | SOCIETY TEA | 73 | 41 | 62 |
| 5 | GIRNAR | 13 | 19 | 18 |
| 6 | TETLEY | 5 | 15 | 14 |
| 7 | BROOKE BOND | 10 | 3 | 8 |
| 8 | JOSH | 3 | 10 | 8 |
| 9 | GOODRICKE | 3 | 2 | 2 |
| 10 | NOVA | — | 2 | 1 |
| 11 | TODAY TEA | 2 | — | 1 |
| 12 | DARZELING | 2 | — | 1 |
| 13 | APJ | — | 1 | 1 |
| 14 | DARJELING | 1 | — | 1 |