TEA
SOCIETY TEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 10 in TEA
Buying Intent
91.90
4th in category
Brand Trust
82.46
index value
Brand Desire
82.52
index value
As of Sep ’26, SOCIETY TEA records a Buying Intent index of 91.90, placing it 4th of 10 brands measured in TEA. Its Brand Trust index reads 82.46 and Brand Desire 82.52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 145.37 | 135.00 | 158.54 |
| Nov ’25 | 179.40 | 91.77 | 151.87 |
| Dec ’25 | 56.32 | 129.21 | 102.34 |
| Jan ’26 | 139.54 | 167.80 | 158.11 |
| Feb ’26 | 156.94 | 150.84 | 173.07 |
| Mar ’26 | 43.26 | 71.97 | 62.38 |
| Apr ’26 | 25.94 | 33.43 | 33.31 |
| May ’26 | 95.88 | 30.30 | 68.16 |
| Jun ’26 | 55.67 | 31.86 | 49.00 |
| Jul ’26 | 84.39 | 137.36 | 122.96 |
| Aug ’26 | 73.46 | 40.96 | 62.75 |
| Sep ’26 | 82.46 | 82.52 | 91.90 |