TEA
SOCIETY TEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 14 in TEA
Buying Intent
62
4th in category
Brand Trust
73
index value
Brand Desire
41
index value
As of Aug ’26, SOCIETY TEA records a Buying Intent index of 62, placing it 4th of 14 brands measured in TEA. Its Brand Trust index reads 73 and Brand Desire 41. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 101 | 195 | 167 |
| Oct ’25 | 145 | 135 | 158 |
| Nov ’25 | 179 | 92 | 152 |
| Dec ’25 | 56 | 129 | 102 |
| Jan ’26 | 140 | 168 | 158 |
| Feb ’26 | 157 | 151 | 173 |
| Mar ’26 | 43 | 72 | 62 |
| Apr ’26 | 26 | 33 | 33 |
| May ’26 | 100 | 30 | 70 |
| Jun ’26 | 56 | 32 | 49 |
| Jul ’26 | 84 | 137 | 123 |
| Aug ’26 | 73 | 41 | 62 |