TEA
SOCIETY TEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 11 in TEA
Buying Intent
49
4th in category
Brand Trust
56
index value
Brand Desire
32
index value
As of Jun ’26, SOCIETY TEA records a Buying Intent index of 49, placing it 4th of 11 brands measured in TEA. Its Brand Trust index reads 56 and Brand Desire 32. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 126 | 191 | 179 |
| Aug ’25 | 265 | 272 | 299 |
| Sep ’25 | 101 | 195 | 167 |
| Oct ’25 | 145 | 135 | 158 |
| Nov ’25 | 179 | 92 | 152 |
| Dec ’25 | 56 | 129 | 102 |
| Jan ’26 | 140 | 168 | 158 |
| Feb ’26 | 157 | 151 | 173 |
| Mar ’26 | 43 | 72 | 62 |
| Apr ’26 | 26 | 33 | 33 |
| May ’26 | 100 | 30 | 70 |
| Jun ’26 | 56 | 32 | 49 |