TEA
WAGH BAKRI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 14 in TEA
Buying Intent
209
2nd in category
Brand Trust
226
index value
Brand Desire
150
index value
As of Aug ’26, WAGH BAKRI records a Buying Intent index of 209, placing it 2nd of 14 brands measured in TEA. Its Brand Trust index reads 226 and Brand Desire 150. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 560 | 473 | 575 |
| Oct ’25 | 284 | 346 | 349 |
| Nov ’25 | 326 | 423 | 416 |
| Dec ’25 | 859 | 382 | 679 |
| Jan ’26 | 577 | 405 | 549 |
| Feb ’26 | 353 | 532 | 489 |
| Mar ’26 | 540 | 282 | 453 |
| Apr ’26 | 330 | 320 | 351 |
| May ’26 | 182 | 395 | 317 |
| Jun ’26 | 333 | 318 | 364 |
| Jul ’26 | 148 | 230 | 210 |
| Aug ’26 | 226 | 150 | 209 |