TEA
WAGH BAKRI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 10 in TEA
Buying Intent
154.17
2nd in category
Brand Trust
155.82
index value
Brand Desire
120.64
index value
As of Sep ’26, WAGH BAKRI records a Buying Intent index of 154.17, placing it 2nd of 10 brands measured in TEA. Its Brand Trust index reads 155.82 and Brand Desire 120.64. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 283.69 | 345.90 | 348.93 |
| Nov ’25 | 326.09 | 422.84 | 416.50 |
| Dec ’25 | 859.25 | 382.35 | 679.39 |
| Jan ’26 | 577.11 | 404.89 | 549.23 |
| Feb ’26 | 352.93 | 531.51 | 489.20 |
| Mar ’26 | 540.04 | 282.35 | 453.00 |
| Apr ’26 | 329.85 | 320.32 | 351.27 |
| May ’26 | 181.87 | 373.07 | 305.31 |
| Jun ’26 | 249.23 | 207.91 | 254.42 |
| Jul ’26 | 134.00 | 166.69 | 166.43 |
| Aug ’26 | 72.88 | 98.44 | 95.70 |
| Sep ’26 | 155.82 | 120.64 | 154.17 |