TEA
WAGH BAKRI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 11 in TEA
Buying Intent
364
2nd in category
Brand Trust
333
index value
Brand Desire
318
index value
As of Jun ’26, WAGH BAKRI records a Buying Intent index of 364, placing it 2nd of 11 brands measured in TEA. Its Brand Trust index reads 333 and Brand Desire 318. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 624 | 512 | 632 |
| Aug ’25 | 526 | 706 | 687 |
| Sep ’25 | 560 | 473 | 575 |
| Oct ’25 | 284 | 346 | 349 |
| Nov ’25 | 326 | 423 | 416 |
| Dec ’25 | 859 | 382 | 679 |
| Jan ’26 | 577 | 405 | 549 |
| Feb ’26 | 353 | 532 | 489 |
| Mar ’26 | 540 | 282 | 453 |
| Apr ’26 | 330 | 320 | 351 |
| May ’26 | 182 | 395 | 317 |
| Jun ’26 | 333 | 318 | 364 |